Data recovery is the process of retrieving data that is lost, deleted, corrupted, or otherwise inaccessible from storage devices like hard drives, ssds, or memory cards. This can be achieved through software designed to scan for and restore files or, in cases of severe physical damage, through specialized hardware-based services. The goal is to bring lost information back into a usable state.

Backing up your data entails making and storing copies of your business information. This includes application and product data, customer files, employee and supplier records, and competitive research. Recovery means taking those copies and restoring data when the original information has been lost or damaged.
You can create partial or full backups on a variety of media, including magnetic tape cartridges, CDs, hard drives or arrays, and solid-state or flash drives. Today, the cloud is becoming an increasingly popular archival destination for enterprise data backup and database backup.